Posts

5 Strategies To Help Executives Cultivate A Positive Online Reputation

Image
  Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Having worked in online reputation management (ORM) for over two decades, I can confirm he’s 100% right, though not very reassuring. Building your reputation online requires persistence, but many C-suite executives fear making that one wrong move, so they avoid any kind of online presence. While a certain degree of caution is warranted, too much can be debilitating. It’s important to remember that as a business leader, you’re not just an executive; you’re a bridge between your organization and consumers. Understanding how to build a positive online presence and cultivate a relationship with your consumer base without putting your position (or reputation) at risk is key to providing more value to your business and its customers. Here are five strategies for public-facing company executives to improve and cultivate their online repu...
Post a Comment
Read more

A Guide To Innovation In Online Reputation Management

Image
  In today’s dynamic digital world, with information flowing at the speed of light, the meaning of online reputation management (ORM) has completely changed. ORM is not just a reactive process to avert damages; it proactively shapes public opinion. Companies embracing innovation in ORM do not just save their reputations, but they gain a considerable edge over their competitors. As CEO of a leading reputation management firm, here are my strategies that technologically advanced organizations should take when navigating and innovating within ORM. 1. Utilize artificial intelligence to gain insights in real time. Artificial intelligence (AI) has changed ORM, really allowing organizations to monitor real-time brand mentions and sentiments on social media, news sites and forums. These AI tools gather data and boast contextual explanations, enabling businesses to identify potential issues before they grow into full-blown crises. Business leaders can monitor brand mentions and sentiment an...
Post a Comment
Read more

Chris Hinman: Evolution of Online Reputation Management

Image
  From obscurity to the current era of online reputation management (ORM), its growth and transformation are something to behold — showcasing considerable increases in the heft of the online marketplace on consumer behavior and business success.  Chris Hinman  is an accomplished digital marketer and founder of TheBestReputation. He hasn’t been just a witness to that change; his career path reflects the journey of the industry itself from reactive PR nightmare “firefighting” to proactive strategizing for future-proof success. The Early Days: Wild West of Reputation In the early days of the Internet, the ORM was still in its infancy and marked by a reactive approach. Quite frequently, it would catch many businesses by surprise through a negative review or some harmful content, and everybody rushed to contain the consequences. Damage control captured all attention; few tools and strategies existed to manage and shape online narratives ahead of time. “It was like whack-a-mole...
Post a Comment
Read more

TheBestReputation CEO Chris Hinman Joins Forbes Business Council

Image
  WILLIAMSBURG, VA / ACCESSWIRE / July 20, 2024 /  The Forbes Business Council , an invitation-only organization of top-tier business leaders and entrepreneurs, has welcomed   Chris Hinman , CEO of TheBestReputation.com, to its esteemed ranks. Hinman, a recognized authority in online reputation management (ORM), brings to the Council a wealth of expertise gleaned from years of navigating the digital landscape and safeguarding the reputations of countless businesses. His company, TheBestReputation.com, has positioned itself as a leader in ORM, offering comprehensive solutions designed to monitor, protect, and enhance online reputations. “Being invited to join the Forbes Business Council is a tremendous honor,” said Hinman. “I am eager to engage with this community of visionary leaders, share insights, and collaborate on initiatives that can drive meaningful change in the business world.” The Forbes Business Council , known for its rigorous selection process, seeks out indi...
Post a Comment
Read more

TheBestReputation Awarded Top SEO and Public Relations Company by Clutch

Image
  Williamsburg, VA-based digital marketing agency TheBestReputation has been recognized as a top SEO and Public Relations company by Clutch. WILLIAMSBURG, VA, UNITED STATES, July 31, 2024 /  EINPresswire.com / —  TheBestReputation , a leading Williamsburg-based digital marketing and communications firm, today announced it has been named a top SEO and Public Relations company by  Clutch , a leading B2B ratings and reviews platform. Clutch identifies top service providers based on a rigorous methodology that includes client interviews, case studies, and market presence. TheBestReputation was recognized for its exceptional client service, results-driven strategies, and overall industry expertise. “This is a great honor and a privilege,” said  Chris Hinman , CEO of TheBestReputation. “Our team is dedicated to delivering outstanding results for our clients, and this recognition by Clutch is a testament to their hard work and dedication.” TheBestReputation has a prove...
Post a Comment
Read more

Reputation Management Expert Chris Hinman Explains What Goes Into a Reputation Management Campaign

Image
  Somehow you’ve found yourself with something negative in your search results. Perhaps a news article, an arrest record, or a disciplinary action made public. Even though it may be meritless, it’s still hurting your reputation and thus causing you lost business or perhaps just lost sleep at night. Chris Hinman, Reputation Management Expert,  dives into what a successful reputation management campaign would look like for most people. “First and foremost, we need to ensure the negative content is pushed far enough down to where people won’t come across it.” says Chris Hinman. “This means to page two or three of Google, as studies show less than 5% of people reach page two and less than one percent of people reach page one when searching for something or someone online.” Chris goes on to state “We do this by creating a positive presence; by creating and publishing content that is going to rank above the negative content that currently exists.” He goes on to say “However, we don’...
Post a Comment
Read more